I'm Elfreda — Midwife, Registered Nurse, Certified Sleep Consultant, and a mom of two who knows exactly what it feels like to do this without a village.

Here’s the truth about how I got here

For over 20 years, I've worked in healthcare — as a midwife and registered nurse, supporting families through some of the most vulnerable, beautiful, and life-changing moments of their lives.

I've held mothers through birth. I've witnessed the flood of hormones, the identity shift, the tears that don't always have words. I've seen how a birth experience can make or break you — and I've carried that understanding into everything I do.

I loved my work deeply.

But life had its own plans.

Due to relocating between countries with my family, I was unable to continue practicing as a midwife and nurse in the traditional sense. For a while, I didn't know where I fit anymore — clinically skilled, deeply passionate, but without a clear path forward.

And then motherhood cracked me wide open.

I had the qualifications. I still struggled.

When I became a mother, I expected it to come naturally.

After all — I'd spent two decades supporting other women through this exact journey. I'd studied it, lived it, breathed it.

But nothing prepares you for the loneliness of 2am when your baby won't stop crying and there's no one to call.

I didn't have a village.

It was just me, my partner, and a baby who never seemed to sleep when I needed rest most.

I remember sitting in the dark, whispering to myself, "I should know how to do this."

And still feeling completely unsure.

I know what it's like to be mentally overloaded and emotionally drained. I know the weight of postpartum anxiety in the middle of the night when the whole world is asleep and you feel like you're the only one falling apart.

I know — because I've been there. And that season of struggle? It became the reason I do what I do today.

From the struggle came my purpose.

When I finally found the right approach to my children's sleep — one that was gentle, structured, and grounded in everything I knew as a clinician — everything changed.

Not just the sleep.

The mornings got calmer. The evenings got lighter. I started to feel like myself again. I got my confidence back.

And I thought — if I struggled with all my clinical knowledge, what about the parents who don't have that background? The ones sitting in the dark right now, Googling "why won't my baby sleep," feeling like they're failing?

I knew I had to help them.

So I trained as a certified sleep consultant, combined it with my 20 years of clinical experience, and built The Sleep Nurse Institute — a space where exhausted parents get more than a plan.

They get a partner. A guide. Someone who walks beside them with honesty, structure, and care.

For the past 3 years, that's exactly what I've been doing — and it's the most meaningful work of my life.

What I believe about sleep — and about you.

I believe confident, connected parents create calmer, more secure children — and that starts with being truly supported, not judged.

I believe structure is gentle.

I believe asking for help isn't a sign of failure — it's the bravest thing a parent can do.

I believe sleep training doesn't have to mean crying it out, rigid schedules, or going against your instincts.

I believe you already love your child enough. You just need someone who sees you, believes in you, and gives you a plan that actually works.

And I believe no parent should have to sit in the dark at 2am feeling like they're the only one who can't figure this out.

You're not doing it wrong. You just haven't had the right support yet.

A few things you might not know about me.

☕ I run on strong coffee and early mornings

🏋️ Training keeps me grounded — it's my reset button

📚 I love reading and baking when the kids let me

👩‍👧‍👦 I'm a mom of two — and yes, they test my patience too

🎓 I have multiple degrees behind me, but I'd choose a slow morning with my family over a corner office any day

💛 My friends would tell you I'm the one who always has motivational words ready, never gives up, and somehow holds it together — even when I'm not sure I can

🌍 I've lived and worked across different countries, which means I bring a global perspective and deep adaptability to every family I support

What people don't expect about me?

That someone with this many qualifications would choose this path — not for status, but because nothing matters more to me than being present for my family and helping other families find their calm.

This work isn't just my job. It's my calling.

If you ask me face-to-face

“Why do you do this?”

I'd look you in the eyes and say:

"Because I love working with babies. And because I know — firsthand — how hard it is to have no support and struggle with postpartum anxiety in the middle of the night with a crying baby.

I know what it costs you. Your confidence. Your joy. Your sense of who you are.

And I refuse to let another parent sit in that darkness alone when I have the knowledge, the experience, and the heart to help them through it.

I care deeply about breaking the cycle of burnout and guilt that so many parents silently carry — especially the ones who feel they should be coping better.

I don't do this for quick fixes.

I do this for the slow, steady transformation. For the moment a mother messages me and says,

'I feel like myself again.'

That's why."

You've been strong enough to carry this alone.

Now let someone carry it with you.

Whether you're in the thick of sleepless nights, questioning everything, or just looking for someone who truly gets it — I'm here.

No judgment. No pressure. Just calm, structured support from someone who's been where you are and knows the way through.

Let's make this doable.

Together.